Custom Branding Design
- NOW BOOKING -
Offering custom logo and identity design to entrepreneurs and businesses across New England and beyond.
GREAT FIRST IMPRESSIONS
BEGIN WITH GREAT BRANDING.
When done right, branding will not only help you attract and connect with your unique audience, but will imbue your business with more cohesion, legitimacy and professionalism, —ensuring you make an incredible first impression from the start.
Custom Logo Design
A custom logo design created with you in mind. This process includes strategy, development, the presentation of unique options and the refinement of your favorite option for finalization. I’ll work one on one with you during the development phase to help identify who your ICA (ideal customer or market) is and how to design a logo that will hit the mark. We’ll discuss design considerations, where you intend to use your logo and other considerations before I get to work brainstorming and designing three fantastic options for you to choose from. At the end of the process, you’ll have a sparkling new logo design provided in all the various file formats you’ll need for use online or in print.
Process
- Discovery Call
- Brand Strategy Deep Dive
- (3) Original Logo Concepts
- (2) Rounds of revisions to one
concept
- Custom Logo Design
- Files prepared for both print + web
Timeline
- 2-3 weeks
Visual Identity Design
More than just a custom logo design, a custom identity suite includes everything you need to carve out a distinct look and feel that is both consistent and professional. More than just a logo, this package includes a set of branded elements that work together to support all future marketing efforts including, website design, advertisements, print collateral, social media posts, signage and much more.
Includes
- Design Strategy + Development
- (3) Original Logo Concepts
- (1/2) Call to discuss options
- (2) Rounds of edits to one concept
- Brand Style Guide
- Logo Design
- Submark Logo Design
- Curated color palette w/color codes
- Branded pattern or texture
- Custom Font Recommendations
- Branding Guidelines
- Files prepared for both print + web
Process
- Discovery Call
- Brand Strategy Deep Dive
- (3) Original Logo Concepts
- (2) Rounds of revisions to one concept
- Custom Logo Design
- Files prepared for both print + web
Timeline
- 3-4 weeks
Process
Schedule a Consult Call
We’ll discuss your goals, project details and answer any questions you may have. If it seems like we’re a good fit, then we’ll send over a proposal outlining the scope of the project, timeline and your investment.
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Reserve Your Project
Once you’ve reviewed the proposal and digitally signed the design agreement, we’ll schedule your project in our design calendar. Next, you’ll receive details regarding the pre-design phase and we’ll schedule a discovery call on the first day of your design period.
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Pre-design
In advance of our Discovery Call, you’ll answer a questionnaire and we’ll collaborate on an inspiration board. After we’ve discussed your Ideal Customer Avatar and project goals, we’ll move on to designing.
04
Design & Refine
During the first week we’ll start strategizing and designing options for your primary logo design. Next, we’ll curate the strongest options and share these with you for feedback. From there, we’ll make any edit requests and refine your favorite logo option until it feels like a the perfect fit. Once you’ve approved the final design, if you booked a visual identity suite, we’ll start designing all the supporting assets and a Brand Guide. Once complete, we’ll prepare all the necessary files and send a link for you to download everything you’ll need in one neat package.
