Culxured: Crafting a Vibrant Brand for a Plant-Based Startup
Culxured, a forward-thinking plant-based startup, approached me to design a captivating brand identity for their upcoming product launch: a wholesome and fruity pumpkin seed and oat milk drink enriched with live cultures.
The Challenge: With a unique offering packed with health-boosting live cultures and environmentally friendly ingredients, Culxured needed a brand identity that would resonate with health-conscious consumers and those who follow a plant based diet. The owners had a vision for their brand but lacked the expertise to translate it into a compelling visual identity.
The Solution: Drawing on extensive market research and a deep understanding of Culxured's target audience, I crafted a strategic brand voice and style that captured the essence of their product. The custom logo design, featuring curvaceous hand lettering and pumpkin seed elements, perfectly embodies Culxured's natural, healthy, and modern ethos. Earthy brand colors and thoughtful typography choices further enhanced the brand's visual appeal ensuring the branding would connect with their ideal market and future clientele.
The Result: The resulting brand identity positions Culxured as a standout player in the plant-based market, attracting health-conscious consumers seeking innovative and sustainable alternatives. With a cohesive visual identity in place, Culxured is well-equipped to make a memorable impression with their product launch.
INVESTMENT
Custom Branding
BRAND STYLE
Earthy | Modern | Wholesome | Plant Based | Urban
Cool | Evolved | Non-Gendered | Natural
“Enthusiastic, passionate, and most importantly (in my book) engaged: she won’t just get the job done, but will bring life to her designs. We are very satisfied with her work!”
- Kasee, Owner & CEO, Culxured