Amherst A Better Chance & ABC House: Enriching the Community
Amherst A Better Chance is a national residential high school program dedicated to preparing academically talented and highly motivated students from educationally underserved districts for college and future leadership roles in their communities.
The Challenge: After years of hosting their annual fun run, Amherst A Better Chance sought to brand the fundraiser and broaden its appeal to attract more of the local community while still engaging serious runners.
The Solution: Understanding the need for a comprehensive approach, we repositioned the run as a community-facing, fun, seasonal event with a purpose. By transforming it into a celebration or block party, we aimed to make it a seasonal ritual for the community to anticipate each year.
The Result: The design of a festive, fall-themed logo and supportive promotional materials created a multi-faceted marketing strategy, promoting the event as an enjoyable, family-friendly affair. Custom illustrations and icons resonated with families and runners alike, broadening the reach of the fundraiser run and repositioning it as a fun, festive, fall celebration for a worthy cause. The new branding and marketing collateral for The Fall Foliage and Fun Run delivered tangible results, increasing visibility, attendance, and brand awareness year after year.
INVESTMENT
Custom Logo Design + Graphic Design
BRAND STYLE
Healthy | Fun | Autumnal | Athletic
Seasonal | Community | Festive | Regional
